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FRENCH-AMERICAN CHAMBER OF COMMERCE
OF GREATER CINCINNATI

Resolutions of the French ministry of foreign trade on how to strengthen the influence of French companies operating on the U.S. market

In a recent press release, the French ministry of foreign trade states its new resolutions to reinforce the position of French business in the US.

The American market has become a priority in the enhancement of the French exports policy.

Even though data on trade exchanges between France and the US are still good and show a remaining positive trade balance of 404 millions for France, the imports and exports between France and the US have slightly decreased this year.

The new action plan is mainly targeting medium sized French companies that are willing to or are already exporting goods to the US, American trading partners and American consumers.

Trade with France: 2003

NOTE: All figures are in millions of U.S. dollars

Exports: 11,405.20

Imports: 18,727.10

Balance: -7,321.90

SOURCE: U.S. Census Bureau, Foreign Trade Division, Data Dissemination Branch,Washington, D.C. 20233

The directions and means for the action plan (2003-2005) are the following:

React faster to the potential changes of the American market with increased trade awareness, regarding four priority target fields: Consumer goods, biotechnologies, public sectors and tourism. For this, a new taskforce has been implemented throughout the French trade missions network in the US, and online forums have been created in order to foster information exchange among bilateral trade actors.
Keep the French companies better informed on the opportunities of the US market. Therefore, the trade missions in the US will release six new sectorspecialized revues at no cost, and information forums will be held on a regular basis in all French regions.
Follow-up and help the newly established companies in the US. Among other measures, large and well-established French groups, that already know the American economic environment and conditions, will be required to sponsor medium size firms willing to make business in the US.
Promote French companies’ offers to American buyers French Trade Missions and Chambers of Commerce will encourage French companies to participate in a greater number of US professional shows, and more trade missions to France will be implemented to facilitate partnerships with American businesses. More American journalists will also be invited to France to write about traditionally high-profile French products (such as wine, perfume, or clothing).
Reinforce dialog between French and American managers An increased focus on transatlantic forums will boost the “business community” spirit between French and American large and medium size firms.

Source: “Plan d’action Etats-Unis” Ministre Délégué au Commerce Extérieur, Juillet 2003